Chinta Ria Buddha Love – 14 Nicolle Walk, Haymarket Darling Square

Background

In an increasingly competitive market hospitality venues can gain a competitive edge by not simply promoting their food but by showcasing the whole dining experience. Restaurant interiors are integral to the creation of a unique dining event as they contribute ambiance and communicate brand values. 

The Brief

Enthral social media followers with a taste of the unique experience dining at Chinta Ria Buddha Love by capturing the venue’s ambiance, atmosphere and unique vibes. 

Showcase the brands position as the leading casual style Malaysian dining room by communicating the contemporary take on home style comfort cuisine. 

Express the mantra Chinta is Love Ria is Happiness. 

Drive customer engagement by using the venue’s interior as a prompt for followers to share their own experience of Happy Buddha moments. 

Enable customers to relive the dining experience to build anticipation of the restaurant’s reopening. 

Style Solution

Make interiors seem natural and authentic by controlling saturated colour tones to achieve objective of presenting venue as a home style comfort food location. 

Adding movement to showcase atmosphere and build anticipation. 

Highlighting individual dining settings to prompt customer memories. 

Focusing on feature Buddha statue by capturing its natural and textured surfaces, size and prominence. 

Technical Solution

Using multiple wide angles to create context shots which reignite memories of arriving at the venue. 

Using spot lighting and individual off camera flashes we were able to capture each of the dining room’s individually lit settings. 

Movement in the still created by expertly managed exposure lengths to simulate the flow of characters. 

Our retouch style involved over 13 layers per image carefully merged and processed to maintain true to life authentic balanced colour which perfectly conveys the mood of the venue.

Used colour, composition, and lighting to bring Buddha into focus without sacrificing the energy of the surrounds.